
Licensed Mental Performance Coach helping competitive athletes build consistency through proven mental performance training.
Keith Emery is a career football coach with more than two decades of experience leading athletes and programs at the high school and collegiate levels. His background includes serving as a head coach in both high school and NCAA Division III football, as well as supporting Division I programs through analysis, recruiting coordination, and day-to-day operations. Across these roles, Coach Emery has been responsible for building structure, setting standards, and guiding athletes through the consistent demands of preparation, execution, and accountability.
Coach Emery's coaching philosophy has been shaped by environments where performance is earned through disciplined habits and clear decision-making. Whether building a program from the ground up or contributing within a high-pressure Division I setting, he has focused on helping athletes understand how mindset, focus, and response to challenge directly affect outcomes. He values clarity over noise, process over emotion, and ownership over excuses, and he works to create spaces where athletes can develop trust in their preparation.
Coaching with the Mental Performance Center (TM) aligns naturally with how Coach Emery has approached development throughout his career. He believes mental skills should be trained deliberately and applied consistently, just as physical and technical skills are. MPC’s emphasis on preparation, self-awareness, and practical tools allows him to support athletes in building confidence, resilience, and competitive clarity that shows up when it matters most.
I do not give pep talks. I do not tell athletes to try harder or believe in themselves more. I teach specific, trainable mental skills that change how athletes prepare, compete, and recover.
The athletes I work with learn how to manage pressure, reset after mistakes, and show up with confidence, not because they feel different, but because they have practiced the skills that create those outcomes.
Everything I do is built on the Mental Performance Center™ system: evidence-based, structured, and designed for real competition. Not theory. Application.


Tim is a former physician, entrepreneur, and performance specialist who excels at turning complex ideas into simple, teachable systems.
He leads the strategic development of the MPC methodology and coach training standards.

Ivan is a mental performance coach with deep experience supporting competitive athletes.
He focuses on developing confidence, composure, and preparation habits that directly translate into stronger performance.
every session has a purpose and a plan
the skills I teach are backed by research, not opinion
we work on real moments from real competition, not abstract concepts
I create a safe, judgment-free space for athletes to grow
you will know what your athlete is working on and how to help

"The position my son plays doesn't give you much room to unravel and MPC gave him the tools to handle that pressure. He has a reset routine that actually works and a calmness we hadn't seen from him before. His coaches brought up his leadership without us even saying anything. But what's surprised us most is how it's shown up away from football, the way he carries himself, how he handles hard conversations. He's not just becoming a better player. He's growing up."

"Carter has always been a competitive kid, but learning how to reset after mistakes has taken his game to another level. He stays locked in now, a bad shift doesn't turn into a bad period anymore. He's more vocal on the ice, more confident with the puck, and when he comes home after a tough game he actually leaves it at the rink. The biggest thing for us? He believes he belongs out there. That mindset shift has been everything."
Book a free 15-20 minute intro call. We'll discuss your athlete's goals, challenges, and whether mental performance coaching is the right next step.
We’re here to help anytime


Opening Time
Mon -Sat: 7:00 - 17:00
Mental Performance Center™
Licensed & Certified Coach
Mental performance coaching for competitive athletes.
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One Better Coaching, LLC, a Mental Performance Center™ Licensed & Certified Coach.
421 Canyon Trail, Charlotte, NC 28270 - (980) 980-2495
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© Copyright 2026 Mental Performance Center.
All Rights Reserved.